The evolving role of SQPs
Stephen Dawson, AMTRA CEO
The Suitably Qualified Person (SQP), also referred to as Animal Medicines Advisors, have become a key figure in the UK’s animal medicines landscape. Since its inception as a formal role back in 2005, it has grown into a profession central to animal welfare, playing a collaborative role across the wider veterinary profession, supporting responsible prescribing, preventive care, and a key source of expert advice to animal owners (livestock, equine, companion animals).
SQPs today are far more than suppliers of certain medicines. They are trained advisors, regulated professionals, and trusted guides for farmers, pet owners, and equine keepers alike.
A profession built on regulation and expertise
SQPs must complete formal training and secure recognised qualifications before they are enrolled on the professional register and can prescribe or supply POM-VPS and NFA-VPS medicines. These include products such as parasiticides, and certain vaccines – medicines that don’t require a veterinary diagnosis but still demand expert oversight to ensure safe, effective use.
Their role was shaped by the Veterinary Medicines Regulations 2005, which recognised the need for a professional who could offer evidence-based advice without stepping into clinical diagnosis.
Why SQPs matter more than ever
The responsibilities carried by SQPs have expanded significantly as the industry has evolved. Their importance today stems from several key areas:
1. Protecting the effectiveness of medicines
SQPs are on the frontline of preventing resistance — especially anthelmintic resistance, by ensuring medicines are used appropriately and only when needed.
2. Supporting animal welfare
By matching the right product to the right situation, SQPs directly contribute to healthier livestock, pets, and equines.
3. Safeguarding the food chain
In farming, correct medicine use affects food quality and safety. SQPs help ensure compliance with withdrawal periods and legal standards.
4. Educating owners and farmers
From dosage and administration to parasite management, SQPs provide practical, accessible advice that many owners rely on daily.
A Role That Continues to Evolve
The SQP profession has grown in depth and recognition. Species-specific qualifications now allow SQPs to specialise in companion animals, equines, avians, or farm livestock, ensuring more targeted expertise. Continuous professional development is mandatory, keeping advisors up to date with new products, regulations, and best practice.
Digital retail has also reshaped the landscape. SQPs increasingly operate online, offering advice through e-commerce platforms while maintaining the same legal and professional standards expected in-store.
And, as sustainability and One Health principles gain prominence, SQPs are becoming key contributors to integrated health planning and environmentally responsible medicine use.
Looking ahead
The future of the SQP profession is one of continued growth and rising responsibility. As regulations evolve and expectations around welfare and stewardship increase, SQPs will remain essential in bridging scientific knowledge, legal compliance, and practical animal care.
They are not simply a regulatory requirement, they are educators, advisors, and guardians of responsible medicine use. Their work strengthens animal health, supports the veterinary sector, and protects the wider environment and public health too.