Privacy & Cookies Policy


This privacy policy governs the manner in which Responsible Use of Medicines in Agriculture (RUMA) Alliance collects, uses, maintains and discloses information collected from users. Your privacy is very important to us. Accordingly, we have revised our policy in line with the introduction of GDPR in order for you to understand how we collect, use, communicate and make use of personal information. The following outlines our privacy policy.

Cookies Policy

When accessing the certain information will be collected during your visit.

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers

Non-personal identification information

We may collect non-personal identification information about users whenever they interact with this site. Non-personal identification information may include the browser name, the type of computer and technical information about users means of connection to this site, such as the operating system and the Internet service providers utilised and other similar information.

IP addresses

IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as “traffic data” so that data (such as the Web pages you request) can be sent to you. RUMA does not save any IP addresses and only uses then for basic analytic tasks, such as to determine which country this website is being accessed from.

Personal identification information

We may collect personal identification information from users in a variety of ways, including, but not limited to, when users visit this site, register on this site, subscribe to a newsletter, fill out a form, and in connection with other activities, services, features or resources we make available on this site. Users may be asked for, as appropriate, name, email address. Users may, however, visit this site anonymously. We will collect personal identification information from users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain site-related activities.

Email information and policy

As a community interest company, RUMA is not involved in any commercial or trading activity. Any email address submitted as part of an enquiry made through any of the websites including this will not be saved unless the respondent specifically requests to be placed on a communications list. In these cases, we will retain your email address but usually not your email message, until such time as you request that your email address is deleted. If your email address is saved, it will be alongside your name and/or telephone number, if provided, and will only be used to email you the information you have requested. If there was a specific reason why the email should be saved, permission will be requested first. We are committed to keeping your e-mail address confidential. It will not be passed on or sold to any third party at any point. If a RUMA member or other party connected with RUMA requests this information, email addresses and associated information will only be passed on with the express permission of the data subject

How do we use the information you provide to us?

Broadly speaking, we use personal information for purposes of communicating our activities and developments within the industry. We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorised access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our sites.

Sharing your personal information

We do not sell, trade, or rent users’ personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the sites or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.


All e-mails sent from our organisation will clearly state who the e-mail is from and provide clear information on how to contact the sender. In addition, all e-mail messages will also contain concise information on how to remove yourself from our mailing list so that you receive no further e-mail communication from us.

Use of external links

The website contains links to other websites. Aside from this website, RUMA cannot guarantee the accuracy of information found at any other linked sites, except its own as listed above. Links to or from external sites not owned or controlled by RUMA do not constitute an endorsement by RUMA or any of its officeholders, board or members. By accessing these websites, you are agreeing to be bound by these websites’ Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in our websites are protected by applicable copyright and trade mark law.

Third party websites

Users may find advertising or other content on our site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites, except our own, and are not responsible for the practices employed by websites linked to or from our site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to this site, is subject to that website’s own terms and policies.

Use of case studies and technical information

Case studies and technical information that appears on this site are received via text, audio or video submission, with the express permission of the subject or copyright owner. Case studies are individual stories, reflecting real life experiences of those who have used medicines responsibly in some way. We do not claim that they are typical results but they do express the experience of that individual. Every effort has been made to check the content with the originator so that it can reflect true experiences as accurately as possible. Every effort has also been made to ensure the veracity and accuracy of case studies and technical materials linked to on third party sites.

You must not:

Republish material from our website without express consent. Sell or rent material from this website. Reproduce, duplicate, create derivative, copy or otherwise exploit material on our website for any purpose. Redistribute any content from this website, including onto another website, without express consent.

Acceptable use

You agree to use this website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else’s use and enjoyment of the website. Prohibited behaviour includes harassing or causing distress or inconvenience to any other user, transmitting obscene or offensive content or disrupting the normal flow of dialogue within our website.

You must not use this website to send unsolicited commercial communications. You must not use the content on this website for any marketing-related purpose without our express written consent.

Restricted access

We may in the future need to restrict access to parts (or all) of this website and reserve full rights to do so. If, at any point, we provide you with a username and password for you to access restricted areas of this website, you must ensure that both your username and password are kept confidential.

Intellectual Property Rights

All copyrights, trademarks, patents and other intellectual property rights in and on this website and all content and software located on the site shall remain the sole property of RUMA. The use of our trademarks, content and intellectual property is forbidden without the express written consent from RUMA.

Disclaimer and Limitation of Liability

RUMA makes no representations, warranties, or assurances as to the accuracy, currency or completeness of the content contain on this website or any sites linked to this site, with the exception of its other owned sites as listed.

All the materials on our sites are provided “as is” without any express or implied warranty of any kind, including warranties of merchantability, noninfringement of intellectual property or fitness for any particular purpose. In no event shall RUMA or its agents or associates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business interruption, loss of information, injury or death) arising out of the use of or inability to use the materials, even if RUMA has been advised of the possibility of such loss or damages.

Changes to this privacy policy

RUMA has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Changes to this privacy policy

RUMA has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using our website, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our sites. Your continued use of the sites following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of our sites, or your dealings with this site, please contact us via the contact form on this site.

This policy was updated on 14th June 2022