Responsible Use of Medicines in Agriculture (RUMA) Alliance
RUMA was established in November 1997 to promote the highest standards of food safety, animal health and animal welfare in the British livestock industry.
It is a unique, independent non-profit group involving organisations that represent all stages of the food chain from ‘farm to fork’. This reflects the importance of traceability, transparency and accountability at all stages in the chain: from primary food production, through processing, manufacturing and retailing to the final consumer. Its membership includes organisations operating in agriculture, veterinary practice, animal medicines, farm assurance, training, retail and animal welfare.
RUMA aims to produce a co-ordinated and integrated approach to best practice in animal medicine use. It has an established communications network with government departments and many non-governmental organisations.
The new targets were launched on 18 November 2020, European Antibiotic Awareness Day.