Hybu Cig Cymru (HCC)

Hybu Cig Cymru – Meat Promotion Wales (HCC) – is the industry-led organisation responsible for the development, promotion and marketing of Welsh red meat.

It develops and strengthens business opportunities for Welsh red meat producers and processors, undertaking regular promotional programmes alongside exporters, retailers, and foodservice operators. HCC also undertakes research and development, shares information and supports training to improve quality, increase cost-effectiveness and add value to Welsh red meat products.

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