I welcome this campaign and strongly encourage farmers to take steps to improve quality, quantity and quickness of colostrum delivery to new-born animals. This improves health and can boost productivity, whilst reducing the need for antibiotic treatment in line with industry’s commitment.

Nigel Gibbens, Chief Veterinary Officer

What is RUMA?

Responsible Use of Medicines in Agriculture

RUMA was established in November 1997 to promote the highest standards of food safety, animal health and animal welfare in the British livestock industry.

It is a unique, independent non-profit group involving organisations that represent all stages of the food chain from ‘farm to fork’. This reflects the importance of traceability, transparency and accountability at all stages in the chain: from primary food production, through processing, manufacturing and retailing to the final consumer. Its membership includes organisations representing interests in agriculture, veterinary practice, animal medicines industry, farm assurance, training, retailers, consumers and animal welfare interests.

RUMA aims to produce a co-ordinated and integrated approach to best practice in animal medicine use. It has an established communications network with government departments and many non-governmental organisations.

Read the RUMA Business Plan 2017 here.

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